"We shall not cease from exploration. And the end of all our exploring will be to arrive where we started and know the place for the first time."
- T.S. Eliot
- T.S. Eliot
Everyone is on a journey of improvement. Or so they think. There is no journey to beauty. Beauty is now.
Through the voice of a confident woman we hear about the journey she thought she was taking. She has arrived at a point where she has realised she has been beautiful all along.
But it was a journey nonetheless. She reached a point where confidence registered and beauty became a secondary quality.
Dove is encouraging all women to be the woman they already are.
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RADIO 30"
FVO:
I was coy and shy
So timid I’d try
to be as real as could be.
I worked hard to be better.
A little bit each time.
Posed and poised.
I’ll reach my Zen someday, I thought.
I was on a journey to “beautiful me”.
But as I took each step I began to skip
the part where I cared too much.
For the further I went the further I realised
I was here all along.
I was coy and shy
So timid I’d try
to be as real as could be.
I worked hard to be better.
A little bit each time.
Posed and poised.
I’ll reach my Zen someday, I thought.
I was on a journey to “beautiful me”.
But as I took each step I began to skip
the part where I cared too much.
For the further I went the further I realised
I was here all along.
Dove. Become the you that you already are.
