Winner, Grand Prix, European APMC Awards
The true spirit of the American road became available to us on this side of the Atlantic. At Ogilvy Dublin we created an integrated activation campaign where we decided to bring this amazing car to the people across the land. Who better to bring the car around than Chad McQueen? Son of the very man who drove the iconic Mustang in the movie Bullitt. Chad is a Hollywood actor with a love of all things Mustang too. Touring Ireland and filming each day over a week was a tall order but five film pieces were created showcasing the car, Chad and the spellbinding Irish landscape.
