The relaunch of Ethos Engineering. The "Ethos of Wow" was introduced as the brand core. Its launch film captures the instinctive response of those who witness the engineering results of this progressive company. (Film below).
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OPEN ON A SERIES OF SHOTS OF FAMOUS CITIES AROUND THE WORLD. ALL ARE SHOT AT SUNSET WITH THE LIGHTS COMING UP. THE CITYSCAPES ARE REFLECTED ACROSS WATER IN THE FOREGROUND EACH TIME.
V.O.
It’s a feeling shared all over the world.
A feeling that begins in the deepest parts of ourselves.
Unplanned. Unannounced.
Until it bursts out in an automatic gasp of surprise.
It’s a feeling shared all over the world.
A feeling that begins in the deepest parts of ourselves.
Unplanned. Unannounced.
Until it bursts out in an automatic gasp of surprise.
TITLES:
Dublin, London, Madrid, New York
INTERCUT A SERIES OF SHOTS OF PEOPLE LOOKING UP IN WONDER. MEN, WOMEN AND
A LITTLE GIRL. EACH IN TURN UTTERS A SINGLE WORD.
GIRL
“Wow!”
“Wow!”
INTERCUT WITH THE PEOPLE’S REACTIONS ARE IMAGES OF THE BUILDINGS THAT ETHOS HAS HELPED TO CREATE AND TRANSFORM.
V.O.
Such a simple, yet powerful response.
Such a simple, yet powerful response.
MAN
“Wow!”
“Wow!”
PEOPLE REACT TO WHAT THEY SEE, LOOKING UP IN WONDER. ACROSS WIDE SHOTS OF ENTIRE CITYSCAPES, AN ANIMATED ETHOS CONSTELLATIONS MAPS OUT CONNECTIONS, SUGGESTING A NETWORK OF “WOW” UNFOLDING.
V.O.
Not really even something we say. More a sound we make when we don’t know how else to express the emotions we are experiencing.
Not really even something we say. More a sound we make when we don’t know how else to express the emotions we are experiencing.
WOMAN
“Wow!”
“Wow!”
EVENTUALLY, WE SETTLE ON A BEAUTY SHOT OF DUBLIN. THE BAY IS IN THE FOREGROUND. OUR LOGO ANIMATES INTO POSITION.
V.O.
At Ethos, we search for that ‘Wow!’ in everything we do.
Our day is not complete until we have produced it from the mouth, and heart, of at least one other person.
That’s why, at Ethos, you’ll hear us say:
"We don’t have a work ethic.
We have a ‘Wow!’ ethic.”
At Ethos, we search for that ‘Wow!’ in everything we do.
Our day is not complete until we have produced it from the mouth, and heart, of at least one other person.
That’s why, at Ethos, you’ll hear us say:
"We don’t have a work ethic.
We have a ‘Wow!’ ethic.”
Ethos. Engineering Wow.
